When it isn’t done right. Good graphic design is all about communicating in a concise, clear, visual voice. Gutting the verbose. Boiling the message down into a reduction of its finest juices. The way the sum of the parts are then taken and visually enhanced by the designer can have brilliant results. Unexpected typography, contrasting shapes, vibrant colours, rich textures, clever use of images and illustrations, and yes… the dreaded white space can work together to create exciting minimalistic designs.
A design can have few elements and still be interesting. It helps if the message can be pared down to begin with, but that’s rarely the case, and therefore the role of the designer is often to communicate complex ideas in a way that resonates yet doesn’t lose meaning.