Problem
Heart & Stroke needed help spreading the word about their life-saving research, how it affects everyday people, and why you should donate. I was tasked to follow the new Heart & Stroke brand guidelines to create a series of emails to entice actions at different conversion funnel stages.
Solution
I crafted these typographically centred designs that followed the new look and feel of Heart & Stroke. To break up the text and add interest I made new icons using the brand guide as a reference. The outcome saw a huge boost in CTR and engagement.
