Context
System1’s RAMP (Responsive Acquisition and Marketing Platform) is a comprehensive suite of tools designed to facilitate the buying and selling of digital ad space at scale. It streamlines the entire process, optimizes advertising strategies, and provides businesses with a competitive edge in the digital advertising landscape.
Problem
This legacy ad-buying tool was built around power users, making onboarding new hires a real pain. The process for launching ads was complex and took a lot of hand-holding from senior media buyers to get new hires up to speed.
Hypothesis
Take away any unnecessary steps where available and use default states to speed up tasks. Create a stepper so users can see progress, navigate to prior steps, and break up long-form pages. Build confidence and provide feedback to let the user know they’re doing the right thing. A design system and components were created allowing for quick turnaround times and changes across multiple designs.
Results
An ad campaign on Facebook can now be launched in just over two minutes, an 80% reduction in launch time from 15 minutes.
Components Highlights
