Branding Fit for Royalty

I teamed up with my brother, Dylan Upper, to take on tournament branding for the Guelph Disc Golf Club’s Royale events. For the first annual tournament, we captured the royalness of Guelph (The Royal City) with our ‘holier than thou’ design. Our distinctive logo, eye-catching trophy, vibrant towel design, and custom disc graphics celebrated the sport and brought the event to life. I also utilized my fabrication skills to create one-of-a-kind trophy tags for all division finalists, making the experience memorable for participants.

For the second annual Royale, I designed a bold osprey motif as the signature visual, crafted into maple trophies with oak and resin inlays — laser-cut, engraved, and hand-finished for a premium feel. The osprey design extended to enamel pins and custom discs, creating a cohesive tournament identity.

Man out of focus holding trophy keychain tag.