Problem
After conducting user research, it was discovered that the visual design of watefox.net was not meeting the standards set by its competitors. Additionally, technical content was found to be lacking in clarity, and the content sections that faded in and out based on scrolling were found to be distracting to mobile users.
Before
Wireframes
Solution
During the user testing phase, we discovered that motion graphics were an important addition to the experience. To achieve this, we enlisted the help of a contract designer, whose work really enhanced the overall design. Additionally, through testing our competitors’ sites, we found that users appreciated a graph that compared features, so we made sure to include this in our design. We also aimed to create a more inviting design by employing a softer, more welcoming color palette and incorporating rounded card sections.
After
