Problem The System1 RAMP Experiments team needed help with the visual design of the dashboard they had created. The design needed to fit within a new, more user-focused, and friendly design ecosystem. Solution Expand on the existing design system with new components. Use calming colours to create a relaxing space[…]
Problem Heart & Stroke needed help spreading the word about their life-saving research, how it affects everyday people, and why you should donate. I was tasked to follow the new Heart & Stroke brand guidelines to create a series of emails to entice actions at different conversion funnel stages. Solution[…]
This campaign raised funds for a new athletics building, targeting University of Guelph alumni and athletes, inspiring them to contribute to developing the university’s athletics facilities. The new building provided state-of-the-art infrastructure and equipment to enhance the athletic experience of the students and athletes and attract new talent to the[…]
