Guelph Royale Tournament Tag

Branding Fit for Royalty

I teamed up with my brother, Dylan Upper, to take on tournament branding for the Guelph Disc Golf Club’s first annual Royale. We captured the royalness of Guelph (The Royal City) with our ‘holier than thou’ design. Our distinctive logo, eye-catching trophy, vibrant towel design, and custom disc graphics celebrated[…]

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Streamlining Media Buying

System1’s RAMP (Responsive Acquisition and Marketing Platform) is a suite of internal and external tools that facilitate the buying and selling of digital ad space at scale.

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A Better Way to Surf with Waterfox.net

Problem After conducting user research, it was discovered that the visual design of watefox.net was not meeting the standards set by its competitors. Additionally, technical content was found to be lacking in clarity, and the content sections that faded in and out based on scrolling were found to be distracting[…]

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