I teamed up with my brother, Dylan Upper, to take on tournament branding for the Guelph Disc Golf Club’s Royale events. For the first annual tournament, we captured the royalness of Guelph (The Royal City) with our ‘holier than thou’ design. Our distinctive logo, eye-catching trophy, vibrant towel design, and[…]
System1’s RAMP (Responsive Acquisition and Marketing Platform) is a suite of internal and external tools that facilitate the buying and selling of digital ad space at scale.
Problem After conducting user research, it was discovered that the visual design of watefox.net was not meeting the standards set by its competitors. Additionally, technical content was found to be lacking in clarity, and the content sections that faded in and out based on scrolling were found to be distracting[…]
